Reimagining the Festival Video: Book Club Radio x AfterOurs Media
When Book Club Radio, one of New York’s most beloved underground dance parties, expanded into its first music festival, the goal was to create something that went beyond standard event coverage. The two-day festival at Industry City in Brooklyn brought together respected names in electronic music including Aluna, Shaun Ross, Tinzo and Jojo, and pioneers like Felix Da Housecat, Nicky Siano, and Marshall Jefferson. To bring the vision to life, Book Club partnered with AfterOurs Media to lead video production and set the visual tone for the whole experience.
As the festival’s video production company, AfterOurs Media produced thirty individual set videos, one for each artist. We approached the project with the planning discipline of narrative film, building the visual strategy and technical infrastructure in pre-production. The mandate was to take Book Club’s signature YouTube format and evolve it into something cinematic, and emotionally resonant.
Unlike many festivals where video sits at the end of the pipeline, AfterOurs integrated early and worked across three stages with a ten-person crew and a post team of three editors. In collaboration with Apple Music’s Dolby Atmos engineers, the team captured spatial audio for the two main stages. The resulting sound design helps viewers feel as if they are in the space, not just watching it.
Each stage had its own visual identity. Center Ring, the main stage, was filmed on Sony FX6 and FX9 cameras paired with Sigma High Speed Cinema lenses, delivering strong low-light performance and rich depth of field while preserving the tactile feel of handheld operation. The tented Fun House stage used Sony FX3 cameras with Blazer Anamorphic lenses, which compressed space and added a distinctive cinematic character. The smaller builds let operators move fluidly through the crowd to capture the spontaneity and energy that define Book Club’s atmosphere.
To manage continuous multi-camera recording over two days, AfterOurs and partner TV Boy implemented a centralized record hub built around Blackmagic HyperDeck 8K units. Camera feeds were transported over optical fiber links to the hub and recorded to ProRes. This approach preserved image quality, kept feeds synchronized, and provided reliable media management for post-production without any degradation of video quality.
The first two videos launched on Book Club Radio’s YouTube channel within a week of the festival and performed immediately. The Tinzo and Jojo set surpassed 100,000 views in four days and delivered the highest audience retention rate on the channel to date, outperforming previous uploads by a wide margin. The response suggests a growing audience appetite for live music films that combine technical excellence with strong creative direction.
With more than 4,000 attendees and thirty final videos, the Book Club Radio Music Festival became a defining project for AfterOurs Media. It showed how the studio merges the aesthetics of cinema with the dynamics of live performance to create work that feels alive. The collaboration with Book Club and Apple Music also illustrated what becomes possible when music festivals invest in video strategy, sound capture, and infrastructure from the outset.
AfterOurs Media continues to push music festival video production, live event cinematography, and artist-forward storytelling for clients nationwide. Watch the first releases from the Book Club Radio Festival on Book Club Radio’s YouTube channel.
Credits
Video Director: Julian Foglietti
Digi Tech: CP Cutler
Key PA: David S. Roberts
Editors: Lilly Sullivan
Editor: Victor Shemper
Center Ring Cam Op
Luis Romero
Daniel Romero
Fun House Cam Ops
Parker Foster
James H. Martin
Clown Alley Cam Ops
Lloyd K. Hembrador
JC Llaguno
Atmos Recording
John Tequino
Sound Mixer
Apple Music
Photos by Jack Bloga
